CONTRA was founded to provide a point of view that we had felt was missing from our home town. Coming from over a decade of experience in event creation, travel & working in the world of streetwear, encouraged by the talented new generation of Brisbane youth, CONTRA was established on April 1st, 2016 as our way of contributing to the growth of our city.
Our ethos is to “spend more on less”, encouraging a culture of considered consumption & valuing craft.
With a focus on finding emerging, independent designers our standards require a high level of execution in concept & quality.
Whilst incredibly focussed on professionalism the idea of enjoying what we do is not lost, with an emphasis placed on a fun, inclusive practice. Built to be a part of the community, CONTRA strives to add value to our city & the brands we work with as well as doing our best to use the platform we have created to champion & encourage the local talent found in our own backyard. We like to say that far from just selling products, what CONTRA does is provide the merchandise for the lifestyle we live.