CONTRA Shoots: Ex Infinitas (Wrong Way)
> 11 September 2017
For the back half of 2017 we introduced two new designers to our roster, one of which is Australian label Ex Infinitas. Although still early days for this brand run by Lukas Vincent they have already received numerous accolades. Recently of note Ex Infinitas was nominated and won the Australian Woolmark Prize and made it to the world final (which was awarded to Cottweiler).
The brand's design aesthetic is drawn from Lukas' childhood growing up in coastal Australia, something that most of us can relate to. After a stint overseas, he returned to Australia and felt there was no brand that spoke to what he and many others experienced through adolescence. Using his skills Lukas has been able to establish and quickly cement Ex Infinitas into the international fashion scene with great reception throughout Europe after his debut collection.
From this season Contra will be the Australian stockist of Ex Infinitas, allowing us to introduce this exciting new label to the local audience. Much like Lukas, we grew up along Australia's coastline wearing brands like Billabong, Rusty and Hurley in our everyday suburban lives. Ex Infinitas takes the style of the young Australian and reworks it into a language acceptable to current day fashion trends. We look forward to growing along with Ex Infinitas in the coming seasons and exploring the world that Lukas Vincent has created. In the meantime enjoy the first look we've ever shot with Ex in-store.